Enjoy its benefits without spending tons of hours
Everybody knows that data has become very popular among companies in the last few years, but why is it so important? Because thanks to data, we can learn how our customers and leads behave, and that information it’s crucial for optimizing your ad budget.
We can say that data is this enormous mass of information floating around here and there, generated by our behavior on the internet, and we must learn from it, but to do that, we have to classify it.
With this in mind, you have to ask yourself the following question: Will you waste your time doing it by hand, or will you let a special-trained Artificial Intelligence do it for you?
How to make data processing look easy
There are two ways to process your data, the traditional way or the AI way. If you follow the traditional path, you will have to classify every lead, customer, and corresponding data by hand. And that does not even include the whole analysis process.
The AI way, on the other hand, is much simpler because your data will be processed automatically, but how? By delivering detailed information about your customers and leads. The AI will collect, qualify, and classify information for us while tracking our lead’s behaviors concerning our website, products, and services. Then, it compares all this valuable data with insights from customers who have similar behavior patterns and have already converted.
So, before the call center contacts the lead, by analyzing other similar users, we will already know what they may be interested in and which product may be more suitable for their profile.
This allows us to get straight to the point and provide personalized attention without wasting our contact’s time, which is a lot nowadays.
Let’s go back a few seconds to the analog way. If you try to manage all the leads and clients manually, you will probably miss information that might be key to converting, and of course, we want to avoid that! That’s why you should leverage the power of AI, because by letting manage and qualify the leads, you will know in which order to make the calls, preventing you from missing any prospect contact you might have.
Last but not least, this new data treatment will give you autonomy by avoiding the need to rely on cookies or any other third-party data. This will make your clients feel more confident about working with you because they will be aware that their data will be treated with caution and privacy.
What if the lead does not convert after all?
We cannot state it enough. It is crucial to keep in mind that many people decide to advance their Christmas shopping to Black Friday, due to its irresistible deals and the proximity of both dates (BlackFriday.com). Once again, a lead nurturing strategy plays a key role to capitalize on this date and boost your sales. Here are some useful tips you can follow to impact those leads that have not been converted—yet: If you got here with the idea of earning millions in just a week, well, you might be disappointed because we are no lottery. But still, we can help you a lot. Of course, nobody will convert 100% of their leads. There are a million reasons beyond our control, like personal decisions or external influences, that can prevent a lead from converting. Luckily for you, we are here to help you solve almost every problem that can be solved.
So, what should we do with those non-converted leads? Well, letting them go is not an option. Maybe, they reconsider their feelings about us; maybe they reached out to our competition and didn’t feel comfortable, so they’re coming back. We still are not yet fortune tellers, and we can’t guess the human factor, so the best option is to find out for ourselves and contact them again. Thanks to AI, nobody forgets about your not converted leads because this technology will call them again soon.
As you can see, Artificial Intelligence can be summed up in one word: Optimization. It optimizes your time, budget, and customer service while also granting you independence from third-party data, which inspires more confidence in your clients. Our advice? Rely on AI!
