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Cold leads, warm leads, and hot leads: what's the difference?

Cold leads, warm leads, and hot leads: what's the difference?

Did you know you can classify leads according to their level of interest and willingness to make a purchase? Learn…
What is return on ad spend (ROAS)?

What is return on ad spend (ROAS)?

We can all agree that measuring and analyzing your data is crucial for your company. Learn how to calculate and…

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What is a lead source?

What is a lead source?

The first thing we need to do before we can dive into the concepts is to answer the million-dollar question:…
The advantages of call transcriptions

The advantages of call transcriptions

Discover why transcribing your calls can be good for your business Before we begin to tackle this topic in a…
Machine learning: the key player to achieve your goals

Machine learning: the key player to achieve your goals

A quick glimpse into the machine learning world What comes to your mind when you hear the term “Machine learning”?…

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