June 26, 2023

How call tracking empowers legal services firms for client acquisition and growth.

Discover the advantages that call tracking can bring to your law firm

Chances are that you are already familiar with the term call tracking and know that this technology allows you to monitor and get valuable insights from your potential customer’s calls. We already covered how call tracking can help your company, but today we want to get a little more specific and focus on the legal services industry. So save your legal pleadings for later, put away your briefcase, and let us show you why you should start using call tracking.

Why do you need call tracking in your law firm?

You studied the law for years, kept up to date with the precedents of previous cases, and before giving your speech to the judge and the jury members, you probably practiced for hours in front of a mirror. In other words, as every good lawyer knows, you must never show up to court unprepared. So, why shouldn’t you greet your potential clients the same way? Let’s suppose your law firm uses the telephone as the main communication channel to engage with customers. In that case, gathering as much information as possible before, during, and after these interactions is crucial.

First, by relying on call tracking technology, you will be able to track and analyze your interactions with your potential clients. Why is this important? Because by doing this, you can know beforehand how and why they are reaching you, approach them in a more empathic way and even offer them better legal assistance to solve their problem.

Another good reason to incorporate call tracking into your strategy is to improve how you manage your potential clients. Let’s say that your law firm receives hundreds of calls per day. That means different people with different problems seeking different kinds of legal assistance. As you can imagine, it is really hard to keep track of every prospect. But thanks to call tracking, you can rely on AI to take care of the tedious task of managing leads and make the most of your time by providing a better experience and turning your leads into loyal clients.

Lastly, but not less important, call tracking can help you gain 360° visibility of your campaigns. How? Well, with these kinds of tools, you can access every insight from your online and offline campaigns. This information will allow you to identify the ads that bring in the most leads, the more suitable channels for your law firm, or the most common topics present during the call, among many other things. In other words, the insights you can get from call tracking tools can help you adjust your marketing strategies, and optimize your media budget to maximize your overall results.

The benefits of call tracking for legal services

If you are still wondering whether or not you should implement call tracking in your law firm, let us show you some of the key benefits you need to consider.

1) It provides a comprehensive view of all your campaigns:

Integrating call-tracking data with other advertising platforms allows you to consolidate your marketing analytics into a single view. On top of that, these tools provide comprehensive analytics and reporting capabilities in real time. By generating reports that summarize key metrics, such as call volume, call sources, and conversion rates, they allow you to analyze and compare the performance of different marketing channels, including both online and offline campaigns. This holistic view provides a comprehensive understanding of your marketing efforts and enables you to make informed decisions on resource allocation and campaign optimization.

2) It allows you to close the gap between online and offline ads:

Usually, you can very easily access insights from your online campaigns, but everything that happens in the offline world goes off the radar when it comes to gathering information. Without a call tracking tool, you wouldn’t be able to measure the impact of your offline efforts, like billboards on the street or tv ads, for instance. Imagine you advertise your legal services on a billboard. How can you tell how many clients reached out to you because of that specific ad? Well, by using a unique tracking phone number in that billboard, you can learn exactly how many clients it got you, and therefore whether or not the investment is paying off. In a few words, investing in call-tracking technology will allow you to better understand your results so you can adjust your ads and targeting based on the call-tracking data, leading to more effective advertising campaigns.

3) It helps with your ROI Analysis:

Did you know that the legal services industry has some of the most expensive keywords on the market? This means that you can’t leave your conversions to chance! A call-tracking tool can integrate with your own CRM system to track conversions and tie them back to specific marketing campaigns. This integration allows you to measure the success of your marketing initiatives in terms of actual client acquisitions. By tracking conversions and calculating the cost per acquisition, you can evaluate the return on investment of your marketing campaigns and make data-driven decisions on your bidding strategies, keywords, and where to allocate your resources.

4) It helps carry out a call quality assessment:

Call-tracking tools provide valuable call analytics that help you assess the quality of incoming calls. You can analyze call duration, call recordings, and transcriptions to gain insights into the needs and concerns of potential clients. This information can be used to train your staff, improve call handling processes, and enhance the overall client experience.

5) It enhances call routing and customer rervice:

Call-tracking tools often offer advanced call routing features. You can set up rules to route calls based on criteria such as location, case type, or language preference. This ensures that potential clients are connected to the most appropriate staff member, improving customer service and increasing the likelihood of converting leads into loyal clients.

The importance of using a call tracking tool

Yes, now you know all the advantages that call tracking can bring to your law firm, but behind every good strategy, there must be an even better tool to implement it. Luckily for you, Dastia is here!

Our call tracking solution can help you:


  • Contextualize the conversations with your potential clients by showing you valuable information gathered from your leads, so when you reach the phone, you will already know who is calling and why. This way, you can easily build the trust your clients are looking for in an attorney.


  • Use AI to help you increase productivity and deliver exceptional experiences. Use our Virtual Assistant to take your calls when you are too busy to answer, let our Conversational Intelligence feature draw insights from the interactions with your clients, and rely on our tool to record and transcribe your calls. So, save time and stress, and focus on winning the case!


  • Create powerful dashboards that will help you understand which marketing efforts are really working for your law firm, allowing you to make data-driven decisions to optimize the performance of your campaigns and turn your hot leads into clients.

Drive your firm’s growth with call tracking

If you want to improve your results, get more clients from your campaigns, and organize your leads while focusing on legal tasks, then you should seriously consider implementing a call tracking solution for your law firm. If you have any doubts, we are here to help, so feel free to contact us anytime. So what are you waiting for? Try Dastia today!

Register now and get your free $100 credit to try everything