December 6, 2022

Machine learning: the key player to achieve your goals

A quick glimpse into the machine learning world

What comes to your mind when you hear the term “Machine learning”? Maybe some robots destroying humanity like in Terminator or The Matrix? Well, let us reassure you that the truth is way less apocalyptic than that.

What is machine learning?

If we have to define machine learning, we would first say that this is one of the latest technologies developed. This technology consists of machines learning from data and performing tasks without previous programming. Specifically, they identify data patterns and make predictions based on them.

Sounds good, right? Does it scare you? Well, it shouldn’t because this technology was developed to help, not to harm. It is said that the best medicine to deal with fear is knowledge, so let’s get ready to learn a bit more about this topic.

Types of machine learning

There are three types of machine learning: reinforcement, supervised and unsupervised.

Reinforcement learning: The computer learns from its own experience, based on trial and error (just like we do).
Supervised learning: The computer is trained with a system of labels associated with data that allow it to make decisions or predictions. In other words, we tell the model what we want it to learn.
Unsupervised learning: The computer relies on data that have not been labeled. The goal is to analyze the information to group it or obtain new insights.

Machine learning and Lead Scoring

But that’s not all, folks! Machine learning can also help you enhance your lead-scoring strategy. In case you are wondering, we can define lead scoring as the process of classifying leads based on a score awarded according to different variables or parameters. This assigned score is later used to identify which are the users who are best prepared to make a purchase and what is the best moment to contact them. What does this have to do with Machine learning? Well, by applying it to your lead-scoring strategy, you will be able to optimize your sales resources by automatically redirecting leads with a certain score to the right agents at the right time. Another good use of this technology is to help you avoid sales loss by taking your potential customers to the best touchpoint of the sales funnel. So as you can see, these two combined can help you boost your sales and improve your results in no time! Yes, there is still a lot more to learn about machine learning, but we don’t want to overwhelm you with information, so this is a good place to start. If you still want to learn more, don´t worry. As the famous 80’s robot said, I’ll be back.