Understanding lead nurturing
Make the most out of Black Friday
We cannot state it enough. It is crucial to keep in mind that many people decide to advance their Christmas shopping to Black Friday, due to its irresistible deals and the proximity of both dates (BlackFriday.com). Once again, a lead nurturing strategy plays a key role to capitalize on this date and boost your sales. Here are some useful tips you can follow to impact those leads that have not been converted—yet:
What kind of purchases can you expect this year?
To know which products will be the most demanded this year, we should take a look at last year’s trends. According to Insider Intelligence, the top five performing categories in 2021 were: