Browse our latest articles on all things marketing and technology
return on ad spend

What is return on ad spend (ROAS)?

We can all agree that measuring and analyzing your data is crucial for your company. Learn how to calculate and improve your ROAS, and discover how it can help you prove the value of your marketing efforts.

what is a lead source

What is a lead source?

The first thing we need to do before we can dive into the concepts is to answer the million-dollar question: what is a lead source? Simply put, we can define a lead source as the channel where your lead discovered your company in the first place.

Join Dastia and start converting today!